Leaders, either managers or just people who want to make an impact, usually have core values and work culture, that they expect to see in others as well. For example, we’d like our teammates to have a can-do attitude, to think like the customer or to have end to end ownership, but we often struggle with how to make them follow these values. Sometimes, the solution is much simpler than what one would imagine. Sometimes it’s about the words we use and how we use them. A small change that can drive a large impact. In this talk I’ll present a simple, effective way to use words to change your team’s culture.