In Product we know our job starts well before a feature goes into development. But we also usually embark on the journey alone, pulling in developers only when sitting down to write the spec at best, and often times only when there's need for a dev discovery or planning. In this lecture I will offer an alternative which I found do be very useful in the product flow but also drives benefits to the product itself - and that is to involve engineers in the earliest stages of a product, from brainstorming to client discovery sessions into defining KPIs. Hoping this will make every PM in the room to apply this method, and every engineer to push themselves into these processes.