You built a great-looking, feature-rich website. But it also has a big problem: it's just too slow. As a result, your visitors are frustrated, and your bounce-rate is high. So now, what do you do? In this session I will explain what web performance actually means, and how to measure the performance of your website. I will show various tools and techniques you can use to pinpoint the performance bottlenecks, and various methods and technologies you can use to overcome them. Finally, I will describe processes you can put in place to ensure that the performance of your website doesn't degrade again in the future.