It is a common illusion that Product Managers in the current reality, can continue working to define products, without thinking about security aspects, and that this can be done at a much later stage in the product lifecycle. How can we turn the Product Manager to be a real security ambassador? We’d like to show how a very comprehensive security program, managed by a dedicated security office in cooperation with a professional Product Manager, can raise the “security organizational conscience” and can successfully integrate security aspects in every product, with emphasis on agile development lifecycle! We will describe a process to bring security to the early stages of product lifecycle, starting from the planning stages ( aka “shift left”), which is impossible without full cooperation.