Full session (30 minutes)

As we build products and features, one of our main goals is for our users to actually use them. One of the best ways to increase product adoption is to create Passive Impressive features - those that remove the need for the user to opt in without being intrusive or “Passive Aggressive”. Or in other words - opt out features that encourage users to ask “Why Shouldn’t I use this?” instead of “Why Should I?” In this session, I will talk about why we should focus on “opting out”, why it doesn’t apply to everything, and give tips on how to increase the focus on this in your organization.

Gil Vind