Digital products around us suffer from lack of personalization and low retention rates. Users are bombarded with messages and promotions all day, with very few of them actually relevant to our needs and state of mind. Creating a truly personalized human-centric products sounds a thing from science-fiction movies, but in fact -it's not. Current technology, AI and data science allow us to create products that actually understand the human behind the user and adapt their service to best fit his needs. At Neura, we work with companies who are making this leap into human-centric, not user-centric, products.
I will present the personalization challenge for every digital marketer and product owner today, and showcase not only the solution, but how it is implemented in real life.