Lightning talk (5 minutes)

UI interactions are about to significantly change for the better, and this time it'll be driven by Frontend engineers. For several years, web interactions had a very little innovation, mostly due to designers not having code skills that provide exploration flexibility. On the other hand, Frontend scene is flourishing with stunning interaction projects that playfully engage users. The problem is that those projects are usually applied as backgrounds or out-of-context activities, without any direct impact on conversion. We'll discuss the mindset switch for bridging the gap between the interactive art and practical web design, with some open source examples we made.

Maxim Bassin

Ronen Wolfson