Lightning talk (5 minutes)

Disneyland is not just a theme park, it's a magical experience where you can actually live the fairy tale. Where else in the world you can fight Darth Vader, fly together with Peter Pan and hug Mickey Mouse in the same day?

And it’s no surprise, as Disneyland is meticulously and deliberately engineered to be fun & immersive. This practice is called Imagineering.

What if you could use the same principles to bring a magical experience to your users? In this short talk, I’ll share 3 Imagineering principles I’ve been using, and you can use too!

So join me if you want to learn how’s homepage is similar to Cinderella’s Castle, and how snow white helps Airbnb create a better mobile app.

Omri Fima