Companies no. 1 threat for growth is their challenge to operate at full scale due of their inability to hire great talent, or hire almost great talent fast enough. This trend is expected to get worse before it gets any better and so, we are faced with two options: Hire tier 3-4 engineers or rethink the problem as a whole. The new workforce generation is moving towards more non-traditional employment- freelancing There is a huge pool of highly talented freelancers, who you are not interacting with today. It is time for organizations to start experimenting with on-demand talent pools, build knowledge & methodologies, create practices and muscle to operate at full capacity In this session we will review the landscape, opportunities and look at some examples that are thriving in this economy