From the moment they click "Submit" for this session description, Shem and Eyal will embark on a journey to launch a side project to production. They'll have less than 90 days and no more 100 hours to dedicate for it. They'll rarely meet in person, and will probably work at different hours.

See the results of this experiment, and hear about the challenges they faced. If they succeed, you'll get the blueprints. If they fail, you'll have a cautionary tale and know exactly what not to do with your side project.