I never imagined I’d know who Indian cricket star Rohit Sharma is, but then traffic to our real-time HTTP request sender service suddenly increased from 20 to 40 million events per minute. The reason? An app streaming the first game of the Indian cricket season. While growth is a good thing, we found ourselves unprepared for this sudden spike and we needed to scramble. Initially, we just threw money at the problem, but this wasn't sustainable. My talk will describe how we found low-cost, programmatic and architectural solutions to this problem and how we prepared ourselves to handle massive spikes like these on top of our existing 70 billion events per day. I'll explain our process of profiling, performance enhancement techniques, and some important lessons learned along the way.