Now more than ever, illustration is an integral part of the product experience. Illustrations can be found in many areas of a product – guiding users through onboarding, helping them understand how to perform complex tasks, and shaping their emotional response.

Whether you’re working on a B2C product for the family or a B2B product for a large enterprise, using the right illustrations can help create easier-to-use products and facilitate more impactful relationships with your users.

In this talk, I’ll show you how to decide where illustration is crucial in your product experience – and where it isn’t.