At Soluto, we’ve rebuilt one of our core B2B2C product from the ground up. This changed the experience not only for our users, but also ourselves, and has led to disruption within our a 17,000 employees global organization. The revamped product became the heart of the company’s strategy which requires us to keep the innovation while creating synergy with numerous legacy flows and products the company hold. In this talk, I’ll share a set of practical approaches to obstacles we had encountered - From getting the organization curious about a product to differ from the industry’s standards, nurturing the product in a way it keeps evolving to new areas, through making the users excited about the direction the product is taking.