Companies struggle to keep the balance between happy engineering to advancing business features. Most fail at it, and accumulate large technical debt creating frustrated engineering. This can be done differently when combining Technical Leadership from the CEO combined with a unique strategy for combating Technical Debt. In this lecture I'll explain how the strategy of building a Technical Roadmap composed of Goals and milestones for each, and interweaving it into your ongoing planning cadence, helps you change the way you view Technical Debt and effectively eliminate this concept all together.