In the past 20 years, I’ve been building products for businesses and consumers both as a founder and as an employee in large enterprises. One of my obsessions is understanding why people make the choices they do and what can we do to solve customers needs in the best way. In my talk I will cover some ideas and insights of trying to do it systematically, eliminating the luck factor and gut feeling from the equation.

Effie's sessions

Predictive Innovation - Understand why customer make choices, and what causes them to buy products

Full session (30 minutes)