With 15 years of experience in designing architecture and leading groups, Ora’s passion lies in the connection of building an architecture that empowers and motivates teams to take e2e ownership on products. Currently Ora is R&D Director at Taboola, leading the Publishers R&D Group. During the massive growth of Taboola from 400 to 1000 in 2 years, Ora came across DDD and practiced it for building autonomous teams which are strongly connected to the business. She is also an active member of the DDD-IL meetup group and takes on herself to spread DDD knowledge where relevant. Besides software engineering Ora also holds an MBA from TAU where she also mentored in the GBS excellence program.