My name is Dvir Shoham and I’ve been a software enthusiast since the day I remember myself. I’ve began my professional career 10 years ago after graduation, as an algorithm developer in the IDF’s satellite unit, working on a major project which automates the ground station, and especially on automatically planning satellite missions using Ant Colony Optimization algorithm, for 7 years. For the last 3 years, I’m a full stack software engineer at Soluto, a company which helps users enjoy their technology more. As part of the engagement effort of the company, I’ve been on teams which bring new experiences to our clients - via mobile application, web apps and emails. Our organization faces tough challenges when it comes to managing our users, providing personalized experience and tracking their interaction with the service, all that under the big umbrella of a white label service, provided to the user as a white label service.