About Aviran Revach: design and tech geek with over 15 years’ experience in the product world. Head of UX & Design at Soluto. Passionate about design leadership & innovation. Before joining Soluto, Aviran co-founded and was CEO of Pumika, one of Israel's leading UX/UI Agencies. He led a team of 35+ smart, creative professionals in transforming complex products into simple, enjoyable and successful experiences. Aviran’s focus is on creating impactful UX – transforming deep understanding of the psychology, context and motivation of users into highly engaging and memorable product experiences. He teaches the “Digital Products Design” courses at Shenkar Institute, where he passes his passion for products on to the next generation.